"COLOR IS EVERYTHING"
There are many aspects to quality Photo-Editing - know as Retouching, but if the color is not right or as good as it can be, nothing else matters. More than any one thing, I pride myself in both my sensitivity, and my toolchest of methods that enable me to decifer the many complexities of color.
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Artwork was prepared to be used in a Brochure for Ogilvy Mather client Citizens Bank. Photographs were gathered from Stock imagery. The challenge was to ensure that they had a consistent color and contrast. Though there was a loose direction, the target was largely mine to establish. I am very proud of this work.
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"ALL YOU GOTTA DO"
For anyone getting instructions, this is "set up" talk . It seems that the instructor oversimplifies the task to sell it. But beyond the normal perceptions there is a reality. Often times even to the trained eye, things are not so simple. One change leads to another. Being able to "react to a change that necessitates another on the fly helps reduce rounds of edits.